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TALENT-66983
Berke
Performance Marketing Manager
Turkey
Seniority
Middle
Language skills
English B2
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Skills
Industry
Professional Summary
Candidate is a professional with over 6 years of experience in performance marketing, digital marketing, and growth marketing. Starting in e-commerce and brand marketing, expertise includes collaborating with numerous clients, including hotels and holiday agencies. Proficient in various marketing channels, including Google Ads, Meta Ads, TikTok, and Apple Search Ads, with a focus on driving conversions through data-driven strategies. Significant experience in app marketing, managing high-budget campaigns globally and optimizing customer lifetime value (LTV). Skilled in mobile measurement platforms (MMPs) like AppsFlyer, Adjust, and Firebase, with expertise in campaign setup, A/B testing, and creative direction. A strong background in analytics and KPI management, ensuring continuous optimization of campaigns across multiple platforms. Proven success in both B2B and B2C marketing, with the ability to implement growth strategies and build long-term client relationships.
Video of Talent
Portfolio
Education
Istanbul Technical University / Certification E-Commerc (Electronic Commerce)
Jan 2023 - Jul 2023
Anadolu University / Associate's degree, Web Design & Coding
Sep 2023
Karadeniz Technical University / Bachelor's degree, Civil Engineering
Sep 2016 - Aug 2021
Certifications and Trainings
Experience
Growth Marketing Consultant
Industry: Software Development
Feb 2024 - Present
Oversee growth revenue and optimize MRR and LTV for in-house and outsourced mobile app portfolios.
Manage the UA department and creative pipeline, developing strategies and budgets.
Launch, optimize, and scale global campaigns across various platforms (Facebook, Google Ads, TikTok, ASA, Unity, Applovin).
Calculate and predict LTV/ROI based on MMP, working with various monetization models (ads, in-app, subscriptions) and OS (iOS/Android).
Collaborate with the creative production team to optimize the process from idea creation to testing and analytics.
Build and maintain strategic relationships with key partners and conduct marketing competitor research.
Digital Marketing Director
Industry: Hospitality
Mar 2022 - Feb 2024
Developed digital marketing strategies aligned with key performance indicators (KPIs).
Managed operations of performance, social media, and analytics teams while ensuring effective communication with brands.
Oversaw the strategy for SEM channels (including DV360, Campaign Manager, Google Ads, YouTube) and social media marketing (Facebook, Instagram, Twitter, TikTok).
Delegated and followed up on digital marketing operations to ensure successful execution.
Identified and implemented strategies for business growth in line with KPIs.
Managed SEO and digital marketing efforts for 58 B2C and B2B accounts.
Performance Marketing Manager
Industry: Glass Product Manufacturing
Jan 2019 - Mar 2022
Developed digital marketing strategies aligned with KPIs.
Led presentations and promotional meetings with brands.
Designed and implemented SEM and social media campaigns (Google Ads, YouTube, Facebook, Instagram, Twitter).
Optimized and reviewed campaigns for improved performance.
Monitored KPIs and identified areas for improvement.
Analyzed campaign data to drive strategy adjustments.
Performance Marketing Executive
Industry: Oil and Gas
Apr 2017 - Feb 2019
Managed daily PPC accounts on Google Ads, Facebook Ads, and other networks.
Assisted in creating and optimizing paid search campaigns, ad groups, and accounts.
Monitored and adjusted bids, budgets, quality score, and other key metrics.
Developed and executed strategies for keywords, targeting, and display networks to meet client goals.
Provided regular reporting on performance metrics, goals, and revenue tracking.
Senior Performance Marketing Specialist
Industry: Software Development
Mar 2018 - Jan 2019
Google Ads
Yandex Ads
Meta Ads
Linkedin Ads
Apple Search Ad
Tiktok Ads
Search Engine Optimization Specialist
Industry: Technology and Information
Oct 2017 - Jan 2019
UI/UX Excellence
Mobile-Friendly and Responsive Design
SEO Optimization
Effective Communication and Project Management
Comprehensive Web Solutions
Senior Performance Marketing Specialist
Industry: Software Development
Jun 2017 - Jan 2019
Google Ads
Yandex Ads
Meta Ads
Linkedin Ads
Tiktok Ads
Apple Search Ads
