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TALENT-66610
Elen
Performance Marketing Manager
Armenia
Seniority
Senior
Language skills
English B2
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Skills
Industry
Professional Summary
Candidate is a marketing professional with over 8 years of experience specializing in SaaS, app marketing, PPC, B2B/B2C, e-commerce, and data analytics. Experienced in creating buyer personas, designing sales funnels, and optimizing PPC campaigns across search engines and social media for better ROI. Proficient in tools like Google Ads, Microsoft Ads, Yandex, Meta Ads, TikTok Ads, Google Analytics, and Hubspot. Skilled in leading teams, managing multi-channel strategies, and driving conversions. Passionate about leveraging data-driven insights to achieve business goals and deliver impactful results across various industries.
Video of Talent
Portfolio
Education
Yerevan State University / Bachelor's in Management
Certifications and Trainings
Experience
Senior Performance Marketing Manager
Industry: E-commerce
Mar 2023 - Present
Conduct competitor analysis and optimize PPC campaigns (Search, Shopping, Display, Video, Social Media).
Perform deep analysis via Google Analytics and set up goals for both Google Analytics & GTM.
Create weekly, monthly, and annual reports, including PPC audits and strategies based on business needs and research results.
Lecturer
Industry: Marketing Services
Apr 2024 - Present
Performance Marketing Team Lead
Industry: Printing Services
Nov 2022 - Dec 2023
Created performance marketing strategies for PPC and social media campaigns.
Set up, optimized, and reported on all PPC and performance campaigns.
Developed OKRs and GTM strategies to align with business goals.
Collaborated with the team and contributed to their professional growth.
Advisor | Performance Marketing & Growth
Industry: Financial Services
Sep 2022 - Sep 2023
Developed and executed PPC and social media performance marketing strategies.
Managed setup, optimization, and reporting of all PPC campaigns.
Fractional Marketing Director
Industry: IT Services and IT Consulting
Nov 2022 - Mar 2023
Developed and implemented marketing strategies for brand growth.
Led and optimized campaigns to enhance lead generation and customer retention.
Managed marketing teams to drive successful performance and achieve goal.
Senior PPC Strategist
Industry: Software Development
Feb 2020 - Sep 2022
Developed PPC marketing strategies (B2C2B / B2B) to enhance performance across paid campaigns on search engines and social media platforms.
Managed and monitored keyword bids and daily/monthly account budget caps.
Organized and executed app promotions, focusing on B2B and B2C campaigns.
Stayed updated on PPC industry trends and developments to inform campaign optimization.
Set up, optimized, and reported on all PPC campaigns to ensure maximum effectiveness.
PPC Manager
Industry: Advertising Services
Apr 2019 - Dec 2022
Conducted competitor analysis to inform PPC strategies.
Set up and optimized PPC campaigns across Search, Shopping, Display Network, and Social Media platforms.
Performed deep analysis using Google Analytics and set up goals/tracking in both Google Analytics and Google Tag Manager.
Created and presented weekly, monthly, and annual reports to clients.
Conducted PPC audits and developed strategies based on audit results and business needs.
Digital Marketing Specialist
Industry: Retail
Jun 2017 - May 2019
Planned B2B/B2C product marketing strategies, conducted market and competitor research, and developed buyer personas and sales funnels.
Created and executed marketing strategy plans, including keyword research, PPC campaign setup and optimization across Google Search, Shopping, Display Network, and Bing Ads.
Managed and optimized email marketing, coupon marketing, popups, and online reputation management strategies.
Developed and implemented link-building strategies and SEO recommendations to improve online visibility.
Managed organic and paid SMM campaigns, and created detailed reports based on analytics to track performance and inform decisions.
Head of Marketing & PR
Industry: Education
Jan 2016 - Jul 2017
Planned marketing strategies, conducted competitor analysis, and collaborated on company projects.
Managed SMM campaigns, represented the company at events, and proposed creative ideas for brand awareness.
Oversaw daily marketing operations, including recruitment, press releases, and media relations.
