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TALENT-66608
Greg
Performance Marketing Manager
Armenia
Seniority
Senior
Language skills
English C1
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Skills
Industry
Professional Summary
Candidate is a results-driven marketing professional with 8+ years of experience in Web3, crypto, e-commerce, mobile app marketing, and music marketing. Expertise includes performance marketing, user acquisition, campaign management, and data-driven decision-making. Proficient in tools such as Google Ads, Facebook Ads, TikTok Ads, Appsflyer, Braze, Looker, and Power BI. Experienced in managing large ad budgets, driving business growth, and scaling marketing teams. Strong background in digital strategy, campaign optimization, and cross-functional collaboration. Skilled in data analysis and utilizing insights to maximize ROI and achieve marketing objectives.
Video of Talent
Portfolio
Education
American University of Armenia / Master Computer and Information Sciences
2022 - 2024
Haigazian University / Bachelor's degree, Advertisement and Communication
2012 - 2017
Certifications and Trainings
Experience
Senior Performance Marketing Manager
Industry: Technology, Information
Feb 2024 - Present
Advisor
Industry: Advertising Services
Jan 2024 - Present
Marketing Manager
Industry: Information Services
Jul 2023 - Apr 2024
Performance Marketing Manager
Industry: Advertising Services
Nov 2020 - May 2023
Created and executed campaigns for Web2, Web3, and consumer packaged goods (CPG) products.
Managed and executed over $3 million in media buys for Web3 companies, boosting visibility and engagement.
Ran search and media campaigns for Web2 companies, driving over 70K platform installs.
Increased revenue for a crypto exchange platform by 100% through targeted media execution and project management.
Senior Marketing Project Manager
Industry: PR and Communications Services
Jul 2020 - Nov 2020
Led a team of designers, copywriters, and social media managers to execute music marketing challenges effectively.
Implemented project management techniques to improve communication and team harmony.
Coordinated artists' requests with the team to ensure successful execution of their marketing plans.
Digital Marketing Analyst
Industry: Software Development
Feb 2019 - Nov 2020
Conducted market research and analyzed partner needs to inform strategy.
Monitored online trends and innovations to optimize sales strategies for partners.
Evaluated brand digital performance, presenting findings and improvements weekly to partners.
Co-Founder / Head of Marketing
Industry: Technology, Information
Apr 2017 - Jul 2020
Developed content strategies using Google Analytics data, geographical targeting, and keyword planning.
Managed product design, roadmap, and coordinated all aspects of development and rollout.
Led marketing projects from conceptual planning through schedule management to final implementation
Digital Growth Manager
Industry: Business Consulting
Mar 2017 - Jan 2018
Analyzed marketing campaigns using key metrics and performance indicators.
Collaborated with a team of writers and content marketing strategists to create copy-promoting clients' SEO.
Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Marketing Coordinator
Industry: Food and Beverage Services
Jun 2015 - Apr 2016
Coordinated the creation and distribution of videos, social media posts, and other marketing materials.
Developed professional business correspondence, spreadsheets, and presentations.
Organized events, including trade shows and vendor fairs, for client and partner engagement.
