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TALENT-63557
Lilit
Media Buyer/Advertiser & Marketing Manager
Armenia
Seniority
Senior
Language skills
English B2, Russian C1
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Skills
Industry
Professional Summary
Candidate has 6-7 years of experience in digital marketing, showcasing expertise in creating strategies, analyzing markets, and producing quality content. Significant experience in advertising and media buying across social media platforms, Google Ads, Yandex Ads, and app store marketing has been gained. Content creation skills span social media posts and video content. As a team manager, the candidate has led and managed digital marketing projects, overseeing teams of up to 10 specialists, media managers, designers, and photographers. A strong background in email marketing, utilizing tools like Mailchimp and HubSpot, has been developed to create promotional emails and develop sales funnels and email marketing campaigns for both B2B and B2C models. Market analysis capabilities guide strategic planning for periods ranging from three months to a year, depending on product and company needs. The candidate excels in platform selection, budget planning, and content creation, especially in smaller teams. In social media advertising, campaigns have been managed on Meta (Facebook and Instagram), LinkedIn, YouTube, and other platforms, demonstrating skills in campaign management, data analysis, content creation, and strategy development. With 4-5 years of Google Ads experience, the candidate has handled campaign creation, PPC management, market targeting, analysis, and optimization. App store marketing projects have also been led, focusing on App Store Optimization (ASO) and promotional campaigns, and Yandex Ads has been utilized for specific markets.
Video of Talent
Portfolio
Education
Armenian State University of Economics / Faculty Business Administration and Marketing
Sep 2014 - May 2018
Certifications and Trainings
MMR (Marketing Myth and Reality) 2021
"Marketing in 10 days" by GLOBBING
International Neuromarketing Conference 2018
Experience
Digital Marketing Coordinator
Industry: Advertising Services
2023 - Present
Managed and implemented Andava Digital’s brand marketing strategy, including content creation, social media management, and reputation enhancement on digital platforms.
Led the rebranding activities, contributing to visual identity development and marketing strategy to elevate brand recognition.
Designed and executed service packages for proposals, aligning with the brand’s marketing objectives and client needs.
Collaborated with the design team, creating visuals and presentations for commercial use, and occasionally crafting designs myself.
Analyzed social media metrics to guide strategic planning and improve campaign performance and overall engagement.
Mentored a social media team, fostering skills development and ensuring alignment with the brand’s voice and audience engagement goals
Brand Marketing Manager
Industry: Restaurants
Apr 2022 - Oct 2022
Developing and implementing brand marketing strategies across both offline and online channels
Leading social media strategies and content plan
Planning events to increase engagement with customers, coordinatinon and implementation of events
Leading the design team (posters, video/photo content, product packaging, menus and the creation of in-store marketing displays)
Planning and monitoring the execution of PR activities and programs
Monitoring and analyzing advertising and promotional campaigns
Preparing and presenting reports and new ideas
Digital Marketing Specialist
Industry: Technology, Information and Internet
Jan 2021 - Apr 2022
Creating, implementing and managing strategies for 3M audience on company's Social Media channels.
Managing the process of analyzing market trends, leading further processes for the project to succeed
Involving Influencer Marketing team in order to achieve company's SMM goals, communicating and brainstorming with big influencers and famous users about new projects
Developing and managing digital marketing strategies to successfully enter new video platforms such as YouTube (achieved the goal: 200.000 subscribers in 4 months + YouTube Creator Award button)
Increasing brand awareness and market share.
Leading video/photo creators in order to create both creative and selling content.
Assisting in projects, managing the PR processes for local events.
Creating Reports.
Marketing Manager
Industry: Appliances, Electrical, and Electronics Manufacturing
2019 - Jan 2021
Market research(both online and offline),creating and managing marketing and promotional strategy, developing a brand style
Create a multi-channel marketing content strategy
Retail merchandising - execution and strategy
Provide direction in support of all marketing and promotional efforts.
Creating content strategy for both online and offline
Marketing Specialist
Industry: Undisclosed
Sep 2018 - Oct 2019
Creating strategy and content for Campaigns
Creating and managing social media strategy
Managing orders for upcoming and existent products
Creating pricelists, catalogues, working with LC
Cooperating with design team, creating content, managing the final work
Marketing - Sales Manager
Industry: Design Services
Oct 2017 - Jun 2018
Servicing needs for new costumers, cold calls, contacting possibly new costumers
Planning the company's marketing strategy and managing it
Market research, targeting,
Developing strategy for the new product launches within the marketing team
Creating Marketing strategies
Managing and creating PR Campaigns
Creating and working on upcoming presentations
Writing content for brand-books
Managing the design team
Some HR responsibilities
Costumer Service Representative
Industry: Banking
Sep 2016 - Dec 2016
Identification of clients' needs, informing and advising clients on the services provided by the Bank
Customer service in accordance with the standards and rules adopted by the bank
