Are you an A+ Series startup? Get first talent FREE OF CHARGE! Check if you qualify →
Hire as Freelancer
26 €
/hour
Not available
or
Hire as Employee
2875 €
/month
$
€
TALENT-61659
Beste
Media Buyer/Advertiser
Turkey
Seniority
Senior
Language skills
English C1, Japanese A2, Spanish A2
Hire employees directly using our Employer Of Record & Payroll tool:
- Recruitment fee, talent's one month salary
- EOR €199/month
Skills
Industry
Professional Summary
Candidate has a solid background in digital marketing, specifically focusing on advertising, media buying, and strategy development across multiple platforms. Over the past five years, they have gained valuable experience working at an advertising services agency, where they handle various aspects of digital marketing such as Google Ads, Facebook Ads, and strategy development. Additionally, they assist in onboarding new digital marketers. In their current role as a paid media manager at another advertising services agency, candidate is responsible for setting up and optimizing ad campaigns across platforms like Google, Facebook, and LinkedIn. They also oversee the design of landing pages to enhance conversion rates, showcasing their holistic approach to digital advertising. Their responsibilities encompass all aspects of digital advertising, including campaign setup, optimization, and performance tracking. They are proficient in using a wide range of ad platforms, including Google Ads, Facebook Ads, LinkedIn, Instagram, and TikTok. Moreover, candidate has mentioned their expertise in programmatic advertising, highlighting their comprehensive knowledge of digital marketing strategies.
Video of Talent
Portfolio
Education
Sabanci University / Bachelor of Engineering (BE), Industrial Engineering / Art Theory and Criticism Minor
Sep 2013 - Jul 2018
La Trobe University / Bachelor's degree, Industrial Engineering
Feb 2018 - Jul 2018
Rey Juan Carlos University / Undergraduate, Business and Administration
Feb 2016 - Jun 2016
Certifications and Trainings
An Introduction to Consumer Neuroscience & Neuromarketing / Coursera
Project Management: The Basics for Success / Coursera Course Certificates
Stanford Introduction to Food and Health / Coursera Course Certificates
Microsoft Office Specialist / Microsof
Honor CertificateHonor Certificate / Sabanci Universit
High Honor CertificateHigh Honor Certificate / Sabanci University
IMIS’15- VISION 2020 / Sabanci University
Experience
Paid Media Manager
Industry: Advertising Services
Nov 2021 – Present
Los Angeles,USA
Attending comprehensive discovery meetings with new B2B & SAAS clients and Startups.
Conducting brand and competitor audits to develop an understanding of our clients’ key value propositions, core products/services, and brand aesthetic.
Collaborating with cross-functional teams and effectively manage campaigns for clients from different industries and technologies that are using different CRM tools.
Conducting regular conversion-focused audits, identifying pain points in the user journey and implementing proactive solutions that positively impacted conversion rates, ultimately contributing to client satisfaction and retention.
Utilizing A/B testing to optimize key elements like landing pages, calls-to-action, and ad creatives, leading to a more streamlined user journey and enhanced campaign performance.
Senior Digital Marketing Executive
Industry: Advertising Services
Mar 2019 - Present
Implementing Google & Facebook Ads strategy and media planning strategies for clients (FMCG, pharmaceutical, education, construction, fashion and finance industries).
Reviewing seasonal market insights and trends in the region and presenting to clients with new campaign ideas, aligning with the company brand and sales goals.
Developing and implementing customized paid media strategies based on the outcomes of discovery meetings and audits, resulting in increased brand visibility, lead generation, and revenue growth for clients across various industries.
Airbnb Experiences Guide
Industry: Software Development
Aug 2018 - Aug 2020
Istanbul, Turkey
Full day tour leader for near 300 enthusiastic guests, connected over 65+ different nationalities to the local culture and lifestyle of Turkey.
Social Media Intern
Industry: Higher Education
Feb 2017 - Mar 2018
Istanbul, Turkey
Coordinated and executed social media strategy, working across key social media channels including Instagram and Snapchat.
Sales & Strategy Intern
Industry: Food and Beverage Services
Jun 2017 - Oct 2017
Istanbul, Turkey
Leveraged Business Intelligence tools including Qlikview and Tableau to conduct advanced analysis of sales data and discover the discrepancies and anomalies.
Research & Development Intern
Industry: Manufacturing
Jul 2016 - Sep 2016
Istanbul, Turkey
Created a competitor analysis for Algida, led a detailed benchmarking study of ice cream brands in Turkey
