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TALENT-61658
Gayane
Media Buyer/Advertiser & Social Media Manager & Marketing Manager
Armenia
Seniority
Middle
Language skills
English B2, French, Russian, Armenian
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Skills
Industry
Professional Summary
Candidate has a comprehensive and dynamic background in marketing. The career began at a marketing agency, working across both local and international markets, initially focusing on social media marketing (SMM) in Armenia. Early on, the candidate also explored email marketing and cold calling. At a second company, a startup with a SaaS product, multiple roles typical of a startup environment were taken on, handling SMM, Google Ads, content creation, and digital advertising. During this time, email marketing was also managed, with responsibility for creating sales funnels, automations, and promotional emails. Notably, approximately $10,000 in sales were achieved in just three months through email marketing alone. The candidate then specialized in Google Ads, working more professionally and targeting the USA market. Clients included a well-known surgeon in Los Angeles, a furniture company, and a jewelry company. A passion for data analytics was discovered, with a natural ability to interpret and present data effectively. Expertise in social media marketing includes creating content strategies, collaborating with designers, posting content, and running ads, essentially managing the entire funnel from start to finish. In addition to Google Ads, experience with LinkedIn ads has been gained, and there is eagerness to gain experience with TikTok ads.
Video of Talent
Portfolio
Education
Université Jean Moulin (Lyon III) / Bachelor's degree, Marketing/Marketing Management, General
Sep 2018 - May 2021
UFAR / Bachelor's degree, Marketing
2017 - 2021
Certifications and Trainings
Google Ads Search Certification / Google Digital Academy (Skillshop)
Experience
Marketing Specialist
Industry: Advertising Services
Jun 2023 - Present
As a Marketing Specialist, I've had the privilege of working with a diverse range of clients, including medical clinics, jewelers, fashion houses, business clubs, and gaming equipment companies.
My main focus has been on digital marketing, particularly managing Google Ads campaigns. I've experimented with different ad strategies to boost leads and sales for our client's online stores.
I've also handled social media from start to finish. This includes creating social media strategies, writing content, collaborating with designers on visuals, and running effective Meta-campaigns to boost our clients' online presence, generate leads, and increase brand awareness.
Growth Marketer
Industry: E-Learning Providers
Jan 2023 - Jun 2023
As a Growth Marketer, I am responsible for developing and executing data-driven marketing strategies that drive user acquisition, retention, and engagement. My focus is optimizing the user experience through website changes based on user behavior analysis.
Develop and execute data-driven marketing strategies for user acquisition, retention, and engagement.
Analyze user behavior data to identify areas for website optimization.
Implement website changes to improve the user experience and drive conversions.
Conduct A/B testing to improve website performance continuously.
Stay up-to-date with marketing trends, best practices, and industry standards.
Email Marketing Specialist
Industry: E-Learning Providers
Sep 2022 - Jun 2023
As an Email Marketing Specialist, I create and execute effective email marketing campaigns that meet our company's marketing objectives. My role involves working closely with the marketing team to develop targeted email campaigns that engage our customers and prospects, increase brand awareness, and drive sales.
Marketing Specialist
Industry: E-Learning Providers
Mar 2022 - Jun 2023
I worked on different aspects of marketing to help the company progress through various channels. This included working on the development of marketing operations, boosting brand awareness, generating leads, and improving the customer experience.
Marketing Specialist
Industry: IT Services and IT Consulting
Apr 2022 - Jun 2023
Sales And Marketing Specialist
Industry: Advertising Services
May 2020 - Apr 2022
I began my primary marketing journey, where I gained valuable experience in email marketing, social media management (SMM), and sales. Created marketing strategies for businesses and newly launched products.
Sales and Email Marketing Specialist
Industry: Undisclosed
Oct 2020 - Mar 2022
Marketing and Event Manager
Industry: Entertainment Providers
Sep 2019 - Mar 2020
Marketing Coordinator
Industry: Entertainment Providers
May 2017 - Sep 2019
Mentor
Industry: Education Administration Programs
Jan 2019 - Jun 2019
