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TALENT-61650
Arpine
Marketing Manager & Content Writer
Armenia
Seniority
Senior
Language skills
English B2
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Skills
Industry
Professional Summary
Candidate began their career as a Digital Marketing Specialist in a B2B company, accumulating 5 years of experience in the field. They have a diverse skill set that includes SEO, social media management, Google Ads, digital campaign management, copywriting, and blog writing. Their responsibilities also involved market research, content creation, preparing lists of potential media partners based on niches, and being an SEO content writer. They managed social media content calendars, devised new strategies, created presentations, and handled platforms like LinkedIn, Facebook, and Instagram. Candidate is proficient in using analytical tools like Google Analytics to measure and analyze campaign performance, make data-driven decisions, and optimize strategies for better results. Overall, they bring a comprehensive range of digital marketing skills and strategic thinking to their roles.
Video of Talent
Portfolio
Education
Open Sky IT School / UI/UX Design
Feb 2023 - May 2023
Base Studio / Fundamentals of graphic design
Mar 2020 - Jun 2020
Yerevan State University / Bachelor's degree, Linguistics and Cross-cultural Communication
2012 - 2016
Certifications and Trainings
Product-Led Growth / Armenian Code Academy
Google Ads Fundamentals / Google
Content Marketing: Newsletters / LinkedIn
Learning to Write for the Web / LinkedIn
Writing Headlines / LinkedIn
Content Marketing: Social Medial / LinkedIn
Moz SEO Certificate / Udemy
SEMrush Advertising Toolkit Exam / Semrush
SEMrush SEO Toolkit Exam / Semrush
SEO fundamentals / Semrush
Inbound Certification / HubSpot Academy
Experience
Marketing Manager
Industry: IT Services and IT Consulting
Mar 2023 - Present
Oversee website management, including SEO and PPC strategies.
Create and prepare print materials like flyers, brochures, and business cards for various expos.
Coordinate the production of videos for both online and offline campaigns.
Content Writer
Industry: Undisclosed
Feb 2023 - Present
Handling end-to-end content creation for various platforms (web, social media, video scripts, presentations). Comprehensive branding processes, including naming, tagline creation, values, and mission development, for different companies from scratch.
Brand Marketing Manager
Industry: IT Services and IT Consulting
Jul 2022 - Mar 2023
Responsible for annual marketing planning, brand messaging, and stand design ideas for expos.
Collaborates with content, design, and animation teams for marketing materials.
Ensures consistent brand representation across digital and offline channels.
Manages brand participation in events.
Digital Marketing Specialist
Industry: Translation and Localization
Sep 2021 - Jul 2022
Develop content outlines for website and blog posts, conduct SEO optimization and analysis for the company page, and generate monthly social media posts
Digital Marketing Specialist
Industry: IT Services and IT Consulting
Oct 2019 - Jul 2022
Responsible for digital marketing strategy, SEO optimization, market and keyword research, content creation for web and social media, Google ads management, overseeing banner and video creation, and conducting testing and analysis. Also, involved in branding, including brand concept and analysis.
Content Writer
Industry: IT Services and IT Consulting
Nov 2018 - Oct 2019
Created content for WEB, News, social media, PR, blog postsetc
SEO optimization and analytics of the company page
Created messaging for the entire campaign, video content, presentation & more
Digital Marketing Specialist
Industry: Telecommunications
Mar 2017 - Nov 2018
Created content for the company page, blog and social media accounts
SEO optimization of the company website (onsite, offsite)
Live chat on the website with potential leads
Freelance Content Writer
Industry: Retail
Nov 2016 - Feb 2017
Created SEO-optimized content for different products to post on various websites
