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TALENT-61306
Yeva
Marketing Manager
Armenia
Seniority
Senior
Language skills
English C1, French, Russian
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Skills
Industry
Professional Summary
Candidate has a solid background in marketing, with a bachelor's degree followed by a master's degree in marketing and sales, accumulating over 6 years of experience in the field. Initially specializing in digital marketing and growth hacking for 5 years, they recently transitioned into a managerial role. As a Marketing Manager, candidate leads a team of 12 individuals, focusing on creating marketing strategies, task distribution, ensuring timely and high-quality completion of tasks, budget planning and management, stakeholder communication, performance reviews, and setting and monitoring KPIs. They actively participate in meetings with potential partners, represent the company as a sales manager at events, and maintain communication alignment between product, sales, and technical teams. Candidate's expertise extends to managing social media platforms, content strategy, analyzing KPIs, and aligning marketing efforts with company goals. They are skilled in managing various advertising channels such as Facebook, Instagram, Google, and LinkedIn ads, and oversee email marketing campaigns for balanced customer engagement across departments.
Video of Talent
Portfolio
Education
iaelyon School of Management / Master’s in Marketing & Sales
2017 - 2019
French University in Armenia / Bachelor’s in Marketing
2013 - 2017
Certifications and Trainings
Writing a Press Release / LinkedIn
Experience
Product Marketing Manager
Industry: IT Services and IT Consulting
Jun 2023 - Present
Developed and implemented a comprehensive marketing strategy, including the setup of KPIs to measure performance.
Launched a new website, enhancing the digital presence.
Led a successful rebranding campaign, positioning as industry leaders.
Drove lead generation, resulting in substantial revenue growth.
Managed a team of 12 professionals, fostering a culture of excellence.
Growth Specialist
Industry: Information Technology & Services
Apr 2019 - Jun 2023
Developed and executed marketing campaigns, including email marketing, to drive growth and engagement.
Created detailed buyer personas to target and engage the ideal audience effectively.
Managed and optimized paid advertising campaigns to maximize ROI.
Digital Marketing Specialist
Industry: Software Development
Mar 2018 - Mar 2019
Managed a multifaceted digital marketing strategy encompassing Social Media Marketing, Off-Page SEO, Crowd-marketing, Email Marketing, and Paid Ads.
Marketing Specialist
Industry: IT Services and IT Consulting
Jul 2017 - Sep 2017
B2B Sales
Market Research
Marketing Specialist
Industry: Banking
Internship
Jan 2017 - Mar 2017
Lyon Area, France
Benchmark
Market Research
Competitive Analysis
