Marketing Manager

Experience

Head of Growth / PAYZE 

2023 - Present

• Developing and executing comprehensive marketing strategies in alignment with company objectives.

• Defining and managing OKRs to measure and optimize the effectiveness of marketing campaigns. Supervising content strategy and distribution, ensuring consistency and relevance. 

• Managing digital marketing efforts, including SEO, SEM, social media, and email campaigns. 

• Leading a high-performing team of marketers to ensure campaign success and achievement of key results. 

• Analyzing data to make data-driven adjustments to marketing strategies for improved results. 

• Creating website and high-converting landing page content wireframes to enhance conversion rates.

• Collaborating with product and engineering teams to align marketing strategies with product development and enhancements. 

• Implementing and optimizing marketing automation tools and platforms to streamline campaigns and improve efficiency.

Growth Marketing Team Lead / Redberry

2022 - 2023 

Align and cooperate with the client team to deliver locally relevant campaigns. 

Last 3 Projects:

• eCommerce Growth Lead @ 2Nabiji.ge - Guiding a team that builds and implements advertising and marketing strategy for one of Georgia's most extensive food and beverage eCommerce. 

• Targeted Outreach Lead @ Broccoli-IT - Developing, implementing, and automizing a strategic outreach plan for an IT company in holland by identifying target audiences within specific industries.

• SEO Team Lead @ RDBR Client (NDA) - Creating, implementing, and managing clients' overall SEO strategy, including on-page optimization, technical SEO, Content, Keywords, and off-page strategy. Create relevant KPIs and analyze and reporting weekly bases with the client. 

Marketing Team Lead / Jok Entertainers Inc.

2019 - 2022  

• Creating an inspiring team environment with an open communication culture; 

• Setting clear team goals, delegating tasks, and setting deadlines for the internal team; 

• Creating engaging email campaigns Developing and managing advertising campaigns; 

• Managing the PR aspect of a potential crisis situation; 

• Creating Push App and In-App notifications

Marketing Lead / Insta LLC.

2019 - 2022  

• Managing marketing team members 

• Setting objectives and establishing key success metrics

• Ensuring all marketing activities align with the goals of the business 

• Managing all digital marketing channels to ensure brand consistency 

• Supporting sales and lead generation efforts; 

• Developing and managing advertising campaigns; 

• Creating and Execute Email Marketing Strategy 

• Developing a media relations strategy, seeking high-level placements for online media; 

Brand Director / Georgian Future Academy 

2019 - 2020

• Developing a marketing communications plan including strategy, goals, budget and tactics;

• Handling social media, public relations efforts, and content marketing; 

• Creating content for press releases, articles and keynote presentations; 

• Speaking publicly at interviews, press conferences and presentations; 

Marketing Manager / Alta Software

2016 - 2019

• Develop strategies and tactics to get the word out about the company and drive qualified traffic to the front door; 

• Build strategic relationships and partner with key industry players, agencies, and vendors; 

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds;

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies; 

• Produce valuable and engaging content for website and blog;