Performance Marketing Manager & Media Buyer / Advertiser

Experience

Digital Marketing Manager

Industry: Medical Equipment Manufacturing

May 2023 - Present

Growth Marketing Manager

Industry: Financial Services

Apr 2022 - Feb 2023

Tallinn, Harjumaa, Estonia

• Developing and executing an effective paid search, paid social, and display advertising campaigns to drive user acquisition and engagement for different markets

• Managing large budgets and allocating resources effectively

• Developing and executing yearly marketing campaign plan, overseeing the team (of copywriters, social media managers, developers, and designers) during campaign execution to ensure that it meets stipulated goals

• Analyzing and reporting on campaign performances, utilizing data to inform future optimization and strategy. Identifying new routes to market and optimizing existing activities

• KPI follow-up and corrective action execution, tracking and analyzing digital activities performances with analytics tools (e.g., Google Analytics, Power BI, Semrush, etc.), to monitor and optimize project performances.

CRM - Email Marketing Manager

Industry: Financial Services

Dec 2021 - Apr 2022

Tallinn, Harjumaa, Estonia

• Email and SMS marketing, Direct communication

Marketing Manager

Industry: Financial Services

Oct 2018 - Dec 2021

Tallinn, Estonia

Digital Marketing Manager

Industry: Gambling Facilities and Casinos

Sep 2020 - Dec 2021

Tbilisi, Georgia

• Developing digital marketing strategy, and display advertising campaigns

• Manage display advertising on local Georgian websites: communication, price negotiation & offer evaluation

• Managing large budgets and allocating resources effectively

• Work on web banner management: launching campaigns according to given segments

• Continuously monitor the new website and placement opportunities, evaluate and build partnerships with the most effective partners

• Develop and monitor benchmarks for measuring the impact of display advertising using digital marketing analytics tools, and market KPIs, ensuring success.

Digital Marketing Manager

Industry: Financial Services

Nov 2016 – Oct 2018

• Communicate with local marketing teams, create and develop a digital marketing strategy, and advertising campaigns to increase leads for different markets (Europe, LATAM, Asia)

• Identify new routes and optimize existing channels and ad campaigns

• Research and analyze competitors

• Develop and monitor benchmarks for measuring the impact of strategy using analytics tools, and market KPIs, ensuring success for each market

• Develop and monitor chatbots for different markets

• Supervise content creation and publishing process for all social media pages

• Monthly reporting according to the market KPI. Data reporting with Google Adwords, Power BI, Hasoffers, Facebook insights, and MySQL database.

SEM Specialist

Industry: Financial Services

Mar 2016 - Nov 2016

• Set up and manage SEM campaigns in multiple languages;

• Cooperating with country and support teams;

• Communicate with local marketing teams

• Perform ongoing keyword discovery, expansion, and optimization;

• Research and analyze competitors;

• Identify new routes to market and optimize existing campaigns;

• KPI follow-up and corrective action execution.

Digital Marketing Manager

Industry: Airlines and Aviation

Jun 2012 - Mar 2016

• Develop and execute a digital marketing strategy. Collaborate with other marketing staff or partner companies to integrate and complement strategies across offline and online marketing channels

• Managing Google AdWords and Facebook Ads campaigns

• Moderate user responses and feedback and conduct positive communication on social media

• Thorough knowledge, understanding, and work with web analytic platforms, such as Google Analytics, and Facebook insights.

• Develop ideas and project plans for Facebook Contest Applications including information such as project objectives, technologies, information specifications, technical briefs, schedules, funding, and staffng

Social Media Manager

Industry: Insurance

Mar 2011 - Jun 2012

Tbilisi, Georgia

• Administrate website and corporate pages in social media. Including Facebook, YouTube, Twitter, Instagram

• Implement customer service in social media to ensure positive and consistent user experiences. 

• Moderate comments and conduct positive communication on social media.

• Participate in the development and execution of online marketing strategy. 

• Collaborate with other marketing staff to integrate and complement strategies across offline and online marketing channels.

• Develop ideas and project plans for Facebook Contest Applications, including information such as project objectives, technologies, information specifications, technical briefs, schedules, funding, and staffing