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TALENT-23211
Diana
Marketing Manager & Project Manager
Germany
Seniority
Senior
Language skills
English C1, Russian C1, German B1, Georgian C2
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Skills
Industry
Professional Summary
Candidate, a seasoned marketing manager with extensive experience in retail banking, advertising, and marketing communications, has demonstrated exceptional skills in leading and developing successful marketing strategies. As the Retail Marketing Unit Head, she launched a new retail bank and introduced Georgia's first BNPL card, Top|Card, achieving a 159% growth in 2022. Her role involved managing daily marketing operations, including content strategies and budget monitoring. Previously, as a Brand Communications Manager in banking, she enhanced client engagement and retention, organized large-scale business events, and increased awareness among SMEs and high-net-worth individuals. Her tenure as a Marketing Communications Manager saw her executing bilingual marketing campaigns and supporting sales and product teams. In advertising, she managed key accounts for notable clients such as Wendy's, UNDP, and Unilever, leading project teams and marketing campaigns. Her expertise spans marketing strategy, content creation, audience segmentation, multi-channel marketing, market research, and user experience. She excels in project management, leadership, and critical thinking, bringing creativity and digital literacy to her work.
Video of Talent
Portfolio
Education
The University of Georgia / Master's degree, Public Relations
2006 - 2009
Tbilisi State University / Bachelor's degree, English Language
2000 - 2004
Certifications and Trainings
Google UX Design Professional Certificate, Grow with Google, 2022
Behavioral Science for Brands, 42courses, 2021
Storytelling, 42courses, 2020
Creative IncubatorPi School Berlin, 2018
Experience
Project Consultant, Marketing
Industry: Banking
2023 - Present
Create tailored marketing plans for commercial banks to successfully launch a green financing product;
Develop targeted communication strategies for each bank, to boost awareness of sustainable financing;
Collaborate with sustainability and green product experts to identify key challenges and integrate findings into content strategy.
Project Lead, Marketing
Industry: Banking
2019 - 2024
Retail Projects
Led cross-functional team to launch new fintech startup app, exceeding sales KPIs by 17%, and reaching 43% awareness EoY;
Initiated regular updates in user onboarding features, resulting into improved lead quality and acquisition;
Spearheaded industry-specific co-branded projects with Apple Pay, Google Pay, Visa, Mastercard to enhance brand awareness;
Monitored and reported on campaigns’ effectiveness, consolidating data from GA4, Meta, Power BI, Appsflyer, Salesforce, and other platforms for comprehensive analysis;
Checked in and collaborated with department heads, the CEO and internal teams to meet variety of needs.
B2B Projects
2015 - 2019
Planned and executed industry-specific events, yielding a ~45% increase in brand exposure and free media coverage;
Increased traffic and engagement on corporate web page and social media by improving content quality;
Implemented customer retention activities resulting in significant growth that secured internal promotion to the position of a Unit Head.
Marketing Projects Manager
Industry: Banking
2013 - 2015
Planned and executed multi-channel marketing campaigns to boost sales and lead generation by upto ~30-35%;
Conducted research on market trends, competition, customer behaviours;
Wrote clear and detailed project briefs for the internal and external teams, checked the accuracy of deliverables;
Prepared and A/B tested bilingual content for creative assets.
Account Director
Industry: Advertising Services
2012 - 2013
Identified, developed and converted new business opportunities with existing and future clients, bids won ~80% existing, ~50% new accounts;
Secured the winning bid for a UN campaign to promote gender equality in Georgia, resulting in industry-recognized awards including Golden Drum (Gold), Golden Hammer (Gold), Cannes Lions shortlist.
Supervised account teams and managed client relationships to achieve mutual KPIs;
Prepared progress reports and forecasts using key account metrics leading to the improved transparency of the projects.
Account Manager
Industry: Advertising Services
2012 - 2013
Resolved customer issues and maintained trust;
Ensured timely delivery of products and services;
Understood and met key customer needs;
Strengthened customer relationships with tailored solutions;
Achieved monthly and yearly targets resulting into internal promotion.
