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TALENT-16210
Tugkan
Performance Marketing Manager
Turkey
Seniority
Senior
Language skills
English B1
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Skills
Industry
Professional Summary
The candidate has a robust background in page content development, SEO, and keyword management. Has experience analyzing web pages, managing keywords, and generating detailed reports. The work includes creating advertisements and establishing brand identity, particularly in the context of a startup. Involved in software production for logistics, fostering community engagement, and setting and tracking KPIs, particularly on Facebook. In the role at an asset management company, the focus was on website optimization, advertising, keyword analysis, and leveraging platforms like Facebook and LinkedIn for marketing purposes. Advertised on Google Ads, LinkedIn, Twitter, and META, demonstrating versatility across various ad platforms. Expertise extends to app marketing, app store optimization, retention campaigns, and managing social media ads on Facebook, Instagram, and TikTok. Skilled in budget optimization and PPC ad creation, showcasing a comprehensive understanding of digital marketing strategies and tools.
Video of Talent
Portfolio
Education
Anadolu University / Associate of Science, Sociology
2014 - 2018
Izmir University of Economics / BBA ,Public Relations & Advertising
2011 - 2016
Certifications and Trainings
Experience
Senior Marketing Specialist
Industry: Software Development
Nov 2022 - Present
Reducing costs per click by 40% by making changes to the budget and targeting while improving ad continuity.
Managing both organic and paid methods to increase visibility and downloads of a new-to-market app, while analyzing and optimizing data. In this way, 20K downloads were achieved within 2 months
Identifying target customers in different segments for new campaigns and creating their profiles in line with the targets
After developing the personas, the ad improvements achieved a 52% boost in click-through rates. In order to accomplish this goal, the organization aimed to achieve it.
Senior Marketing Specialist
Industry: IT Services and IT Consulting
Jun 2022 - Nov 2022
As a result of analyzing the data from previous campaigns, Increased the lead generation rate of new campaigns by 23% while determining which channels and messages should be used for new campaigns
Increased company visibility by 32%, by making changes to the budget while improving Google and LinkedIn ad continuity
Created target audience personas for more accurate marketing campaigns in the target market.
Marketing Specialist
Industry: Software Development
Aug 2020 - Jun 2022
Identified the keyword groups as long-tail and short-tail while developing a content strategy, allowing for appropriate content planning. As a result, organic website traffic increased by 57% over the period of six months
Implemented innovations on the landing pages to encourage users to spend more time, resulting in a 20% decrease in bounce rates
Reducing costs per lead by 26% by making changes to the budget and targeting while improving ad continuity
Increased sales profitability by 20% by negotiating sales margins while enhancing partner communication, 20% more revenue was generated from sales.
Marketing Specialist
Industry: IT Services and IT Consulting
Feb 2019 - Mar 2020
The time spent on the website increased by 60% with SEO adjustments performed to improve usability
Implemented and supervised market research projects from start to finish with focus groups, surveys, and interviews
The visual messaging were more user-centered due to briefs provided to the agencies, and targeted clickthrough rates for display advertising rose by 20%.
Marketing Specialist
Industry: Manufacturing
Aug 2017 - Jun 2018
Identified appropriate marketing channels and target customers for campaigns
Updated customer database and generated lists and counts for direct marketing projects
Worked with technology start-up to identify and define a strong brand to take to customers, including values, purpose, visual identity, and target market.
Social Media Marketing Specialist
Industry: Advertising Services
Nov 2016 - Aug 2017
Developed and implemented crisis management strategies for social media to mitigate risks and maintain a positive brand image
Managed paid social media advertising campaigns to reach and engage target audiences
Boosted reach by creating digital content, managing schedules, maintaining social media accounts, and reporting analytics to measure engagement.
Projects
New Product Campaign
Potential users' profiles had been created
Influencers who were relevant were named and negotiated
Developed a budget strategy and conducted research on the channels to use for advertising.
Optimized advertising and budget
Achieved a total of over 20K downloads in 2 months with $12K budget
Organized retention campaigns after the downloads. As a result of these camoaigns, it reached 42% retention rate in 3 weeks.
Improving Conversion Rate on Paid Ads
Improving Conversion Rate on Paid AdsTracked & analyzed user activity with Hotjar and Google Analytics.
In line with these behaviors:
Shorter forms were createdg
Added social proof to landing pages. Like testimonials
Performed A/B testing
Strong CTAs were written
Improved page speed
Optimized landing pages for mobile devices
Contents were localized
As a result, the cost per lead decreased by 55%, and the conversion rate increased from 12% to 41%.
New Dutch Market Campaign
The channels through which to enter the new market (The Netherlands) were researched.
The campaign was scheduled to run for five months. The final budget was set at $45,000. Budget planning was also comoleted
Related assets were prepared in line with the channels identified, and the relevant channel owners were interviewed and agreed on
The relevant campaign time was timed exactly with the Waste Management Fair. Thus, the campaign communication was continued before and after the fair.
The campaign included regional digital ads - e-mail marketing - billboard ads - event and opinion leaders' blogs.
As a result of the campaign, 3 effective partners were achieved. In addition, 2 big customers were signed. In total, a 3-year $2M deal was signed.
