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TALENT-14731
Ani
Content Writer & SEO Specialist
Armenia
Seniority
Senior
Language skills
English B2, Russian A2, Spanish B1
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Skills
Industry
Professional Summary
Candidate is an experienced content writer and digital marketing specialist with over five years of expertise in content marketing, content writing, and Search Engine Optimization (SEO). Throughout their career, they have honed their skills in various aspects of digital marketing, particularly within the SaaS market. In the realm of content writing, the candidate has demonstrated proficiency in creating high-quality, engaging content that aligns with business goals and audience needs. Their expertise extends to performing comprehensive content and website audits to identify areas for improvement and optimization. They are adept at conducting thorough keyword research to ensure content is optimized for search engines, driving organic traffic and improving search rankings. The candidate excels in developing robust content strategies that outline the best approaches to meet marketing objectives. This includes creating detailed content outlines and briefs that guide the content creation process, ensuring consistency and alignment with the overall strategy. Additionally, their skills in content editing and proofreading ensure that all published materials are polished, error-free, and adhere to brand guidelines. Their comprehensive understanding of SEO principles allows them to implement effective strategies that enhance online visibility and performance. This includes optimizing on-page elements, improving site structure, and ensuring that all content is aligned with current SEO best practices.
Video of Talent
Portfolio
Education
Yerevan Brusov State University of Languages and Social Sciences / BA in Foreign Languages
Sep 2012 - Jun 2016
Certifications and Trainings
Certificate of SMM - Simple Solutions
Social Media Certification - HubSpot Academy
Content Marketing Certificate - HubSpot Academy
Certificate of SEO Fundamentals - SEMrush
SEO Training Course - HubSpot Academy
Inbound Marketing Certification - HubSpot Academy
Certificate of SEO - eMarketing Institute
Fundamentals of Digital Marketing by Google
B2B Marketing on LinkedIn
Experience
SEO Trainer
Industry: E-Learning Providers
Feb 2024 - Present
Founder & SEO Expert
Industry: Marketing Services
Jan 2024 - Present
Content Writing & SEO Management for B2B and E-commerce businesses.
SaaS Content Strategist / Editor
Industry: Software Development
Jan 2022 - Aug 2023
Created detailed content briefs for content writers
Did relevant topic research
Created tasks for writers using several SEO/Content tools
Updated and optimized relevant content
Checked content produced by writers against the briefs
Wrote content & helping with other editorial tasks
Implemented Programmatic SEO, created pSEO templates & filled out databases
Content & SEO Specialist
Industry: Telecommunications
Oct 2020 - Apr 2022
Created, edited landing pages on HubSpot
Created compelling and clear copy for blog articles, eBooks
Optimized the website for Search Engines
Conducted keyword research
Performed SEO audit
Provided monthly reports on the content performance
Content Writer
Industry: Advertising Services
Apr 2021 - Jun 2021
Social Media Manager
Industry: Government Administration
Apr 2019 - Oct 2020
Generated, edited, published and shared daily content (original text, images, video)
Responded to messages and comments in a timely manner.
Digital Marketing Specialist
Industry: Travel Arrangements
Jul 2019 - Oct 2020
Developed and implemented a social media strategy.
Created, curated, and managed all published content (images, video, articles)
Responded to messages and comments in a timely manner.
Optimized copy and landing pages for search engine optimization
Performed ongoing keyword research including discovery and expansion of keyword opportunities
Researched and implemented content recommendations for organic SEO success
Social Media Marketing Specialist
Industry: Marketing Services
Oct 2019 - Mar 2020
Built and executed social media strategy through competitive research, platform determination, messaging and audience identification
Generated, edited, published and shared daily content (original text, images, video)
Set up and optimized company pages within each platform to increase the visibility of company’s social content
Created editorial calendars and syndication schedules
Content Writer
Industry: Undisclosed
Apr 2019 - Jul 2019
Did keyword research
Wrote tourism-related articles in English
Optimized for SEO
Journalist/Translator
Industry: Undisclosed
June 2018 - August 2019
Wrote articles and translated from foreign-language sources.
Published on various channels of social media.
