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TALENT-14034
Irina
Marketing Manager & Brand Manager
Georgia
Seniority
Senior
Language skills
English C1
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Skills
Industry
Professional Summary
Candidate brings over 5 years of extensive experience in marketing, focusing on areas such as social media management, strategy development, brand awareness, and brand strategy. With a proven track record of leading teams of up to 15 people, demonstrates strong leadership skills and the ability to manage diverse teams effectively. Responsibilities include planning and defining marketing goals, engaging in discussions with creative teams to develop compelling campaigns, and targeting specific audiences to drive brand engagement and customer acquisition. Adept at managing advertising campaigns across multiple channels, including Facebook, Instagram, Google Ads, and LinkedIn, leveraging each platform's strengths to maximize reach and impact. Industry experience spans hospitality, IT, and financial sectors, indicating adaptability and versatility in navigating diverse market landscapes and catering to various target audiences.
Video of Talent
Portfolio
Education
Tbilisi School of Communication / Graphic Design
2020 - 2021
Vistula University - Warsaw / Master's Degree Marketing Management
2019 - 2020
Ilia State University / Bachelor's degree, International Relations and Politics
2015 - 2019
Certifications and Trainings
Brand Strategy Fundamentals / The Futur™
Culture & Creativity | The Marketing Course / Eastern Partnership Civil Society Facility
Digital Marketing Course / TBC
IELTS / IELTS Official
Experience
CMO / Brand Strategist
Industry: Advertising Services
May 2021 - Present
Florida, United States
Guiding the company’s vision, strategy, planning, execution, measurement, and optimization of all marketing and communications initiatives
Leading and managing a full-stack marketing and communications team to drive revenue growth and bring the company’s story to market, increasing brand awareness and creating market differentiation
Chief Marketing Officer
Industry: IT Services and IT Consulting
Jan 2021 - Present
Planning and execution of marketing activities in accordance with organizational goals
Planning campaigns and digital activities to bring attention to and create interest in one of the organization’s products or services
Conducting market research studies and analyzing the results in order to better understand the IT market and customer tastes.
Working closely together with the management team to identify and define company goals and long-term strategies
Managing a full-stack marketing team
Marketing Manager
Industry: IT Services and IT Consulting
Feb 2023 - Present
Tbilisi, Georgia
Head Of Marketing
Industry: Accounting
Aug 2021 - Dec 2022
Tbilisi, Georgia
Head Of Marketing
Industry: Undisclosed
Jun 2020 - Dec 2020
Tbilisi, Georgia
SMM & Marketing Manager
Industry: Hospitality
Jun 2018 - Sep 2019
Tbilisi, Georgia
Managing all marketing activities for the company and operations within the marketing department
Developing the marketing strategy in line with company objectives
Coordinating marketing campaigns with sales activities
Overseeing the company's marketing budget
Creating and publishing all marketing materials in line with marketing plans
Planning and implementing promotional campaigns
Managing and improving lead generation campaigns, measuring results
Taking overall responsibility for brand management and corporate identity
Preparing online and print marketing campaigns
Working closely with design agencies and assisting with new product launches
Marketing Specialist
Industry: Travel Arrangements
Jun 2018 - Sep 2019
Tbilisi, Georgia
Conducting market research to find answers about consumer requirements, habits, and trends
Brainstorming and developing ideas for creative marketing campaigns
Assisting in outbound and inbound marketing activities by demonstrating expertise in areas such as content development and optimization, advertising, and event planning
Organizing the re-branding process
Creating content
Authoring website style and content
Marketing Manager
Industry: Hospitality
Jun 2018 - Sep 2019
Tbilisi, Georgia
Website content creator
Social media strategist
Branding process organizer
Web-project Nextup.ge
Head organizer from idea till content
Marketing Manager
Industry: Undisclosed
Jan 2018 - Aug 2018
Georgia
Managing and overseeing social media content
Measuring the success of every social media campaign
Collaborating with Marketing, Sales, and Product Development teams
Developing, implementing, and tracking marketing programs such as email, social media, digital campaigns, and events
Collaborating with other internal teams (e.g., product and sales) to develop and monitor strategic marketing initiatives
Analyzing and reporting on the performance and efficiency of campaigns
Conducting market research and analyzing trends to identify new marketing opportunities
