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TALENT-63683
Lena
Media Buyer/Advertiser
Armenia
Seniority
Middle
Language skills
English B2
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Skills
Industry
Professional Summary
Candidate has built a robust career in digital marketing over the past six years, beginning as an intern at an international crowdfunding company in Armenia. Initially focusing on public relations, the transition was made into advertising, and the last four years have been dedicated to digital advertising, with a specialization in Meta advertising. Throughout the career, experience has been gained at a variety of companies, starting with a crowdfunding company, moving to a SaaS company, and then to an app company. Recently, significant experience was gained at an e-commerce agency, managing campaigns for multiple clients. Additionally, a key role was played in the Meta ASP program in Armenia as a key account manager. In this position, close collaboration was done with the Meta team and clients from Armenia and Georgia, providing valuable consultations, presentations, account audits, and training sessions. Responsibilities included being the primary liaison between Meta and the clients, ensuring seamless communication and support. After the closure of the Meta ASP program, consulting with individuals and companies has continued, offering expertise and conducting training sessions for junior media buyers. In terms of advertising platforms, substantial experience has been gained with Meta Ads Manager for Facebook and Instagram, as well as Google Ads and LinkedIn for advertising, with particular proficiency in search ads and app install campaigns.
Video of Talent
Portfolio
Education
International Scientific-Educational Center of NAS RA / Master's degree, Business Administration
2018 - 2020
Yerevan State University / Bachelor's degree, English Language and Literature, General
2014 - 2018
Yerevan State College of Humanities / Translation and Service Management
2010 - 2014
Certifications and Trainings
Meta Certified Media Planning Professional - Meta
Meta Certified Media Buying Professional - Meta
Experience
Media Buyer | E-commerce
Industry: Marketing Services
Oct 2023 - Apr 2024
Develop and execute digital media strategies to enhance e-commerce sales and ROI.
Manage media budgets effectively to maximize campaign performance.
Optimize campaigns through A/B testing, audience targeting, and creative optimization.
Analyze campaign performance data to provide actionable insights and drive continuous improvement.
Collaborate with internal teams and external partners to achieve marketing goals and deliver outstanding results for clients.
Key Account Manager | Meta ASP
Industry: Marketing Services
Jul 2023 - Apr 2024
Acting as a primary contact between Meta and clients, facilitating communication and providing updates on Meta ads and platform developments.
Helping clients leverage Meta ads effectively by developing tailored strategies and solutions to meet their advertising goals.
Conducting training sessions for clients to enhance their understanding of Meta ad products, best practices, and platform updates.
Performing regular account audits to assess performance, identify areas for improvement, and optimize campaign effectiveness.
User Acquisition Manager
Industry: Entertainment
Jan 2022 - Apr 2023
Plan, execute, and analyze user acquisition campaigns across performance UA channels
Analyze data and optimize campaign performance toward the desired goal
Drive A/B & multivariate testing and present results to related team
Coordinate with creative and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals
Media Buyer
Industry: IT Services and IT Consulting
Jan 2021 - Jan 2022
Developing and managing Facebook/Instagram/Google advertising campaigns and strategies for the company and potential clients
Executing search marketing tactics including keyword research/development, ad copy creation, campaign performance tracking & reporting, testing, etc.
Managing campaign budgets to ensure high profitability
Monitoring and analyzing performance trends and developing strategies
Monitoring competitive landscape and industry trends
Advertising Coordinator
Industry: IT Services and IT Consulting
May 2020 - Dec 2020
Set up, monitor, and optimize Facebook/Instagram advertising campaigns from start to finish.
Content development with Design and Copywriting departments
Reporting, performance assessment, and client relationship management
A/B test ad copy, images/videos, and funnels effectively to meet performance goals
Perform competitive research to identify & learn from what competitors are doing
PR and Media expert
Industry: IT Services and IT Consulting
Jun 2018 - May 2020
Creating, planning, and executing public relations strategies in order to maintain and enhance the perception of different crowdfunding products(tech, lifestyle, etc.) among various internal and external audiences
Creating PR plans and strategies
Building and maintaining targeted media lists, and nurturing relationships with key reporters
Monitoring and analyzing the effectiveness of PR campaigns and communicating insights to management
Digital PR Coordinator
Industry: Technology, Information and Media
Aug 2019 - Oct 2019
Responsible for international media research, outreach, coordination.
Welcoming and accompanying them during their stay at Armenia, organizing their interviews with speakers
