Nov 24, 20222 min read

Natali Group

Creative campaign for beauty salon brand

Client: Natali Group

Industry: Health, Wellness, Fitness

Color Dry Bar

The Natali Group consists of the Spa center, anti-age clinic, beauty academy, and Georgia's largest chain of beauty salons. During our cooperation, we have managed to successfully launch one of the new brands, "Color dry bar," and increase the bookings, revenue, and brand awareness of the group

Color dry bar by Natali - the launch of a brand new beauty salon with the all-in-one concept in the high-end district of Tbilisi. We found the sparkle of creative inspiration while interviewing one of the customers: ''Getting a great haircut is like an orgasm, and a good hairstylist is like a great lover''. We thought that this idea was crazy and brave enough and decided to work with it.

We launched the campaign with the teaser of an orgasm video and attracted the attention of the local audience. The Video got viral, and at the time when we were at the top of discussions, we pushed the content and revealed the true message of the campaign. There were a lot of mixed feelings in public, people were shocked, surprised, and entertained. The campaign was successful, as the Color dry bar was booked for a few months ahead.

Together with the owner and CEO of the Natali group, we have planned the next steps and decided to proceed with the other brands to start creating content to increase the awareness of the brand portfolio across digital channels. We have created a series of vlogs starring famous Georgian Model and TV presenter Manika Asatiani.